As a copywriter, you’re always looking for ways to make your writing stand out. You want to grab attention and hold it long enough to persuade people to take action. But what if I told you that breaking some rules could help you achieve even better results? Here are five unconventional tips for standout copywriting that sells.
1. How to Break the Rules and Write Standout Copy
The first rule of copywriting is to know the rules. However, once you have a good understanding of the basics, feel free to break them. For example, instead of following the traditional AIDA (attention, interest, desire, action) formula, try mixing things up. Start with desire or action and then build interest and attention. Experiment with different structures and see what works best for your audience.
2. The Unconventional Guide to Becoming a Professional Copywriter
You don’t need a degree in journalism or marketing to become a professional copywriter. In fact, some of the most successful copywriters never took a course on the subject. Instead, they learned by doing. Practice writing every day, read everything you can about copywriting, and study the work of other great writers. Before you know it, you’ll be making money as a freelance copywriter.
3. Why You Don’t Need a Copywriting Job to Make Money as a Writer
If you think you need a job at an ad agency or marketing firm to make money as a writer, think again. Freelancing is a viable option for many copywriters. You can pitch clients directly or use online platforms like Upwork or Fiverr to find work. Plus, freelancing gives you more control over your schedule and income potential.
4. What Every Freelance Copywriter Needs to Know About Salary Negotiation
Salary negotiation can be intimidating, but it’s essential for freelancers. Research industry standards and come prepared with data to support your request. Remember, negotiations should be a win-win situation where both parties benefit. If you can’t agree on a salary, consider offering alternative compensation such as equity or royalties.
5. Where to Find Inspiration for Your Next Great Copywriting Project
Inspiration can strike anywhere, so keep your eyes open. Read books, watch movies, listen to podcasts, and attend events related to your niche. Take notes on anything that sparks your creativity, and create a swipe file of ideas. When it comes time to write, start brainstorming and let your imagination run wild.
Copywriting doesn’t have to follow strict rules to be effective. By experimenting with structure, style, and approach, you can create standout copy that grabs attention and drives conversions. So go ahead, break some rules and see what happens!